Category: Business

Establishing an Effective Networking Image

In business, image is crucial. I met someone who gave some great advice while in the Wynyard Medical Centre the other week. They said image is the impression that you reflect when partners, potential investors and clients look and interact with you. In networking, image is composite. It’s a combination of how you look physically, how you communicate, how your business cards and office look like. Are there ways that you can create an effective networking image? Yes there are various ways that you can do this.  Written Networking Image You cannot be networking in business without marketing materials, business… Read the rest

Tips to Ensure That Your Business Sells Any Product or Service

Running a business means that there are sales involved. In a competitive and volatile market, it becomes a huge challenge to sell products and services. There is always competition and techniques that competitors use. But selling is inevitable if a business is to thrive. However, there are proven strategies that can help in selling just anything. Cultivate Your Beliefs When you started out the business or you were planning to start, you believed that you will make it and whatever the products you are selling, you will sell. If this is not the case, there would be no point of… Read the rest

How to Ensure Your Business’s Live Event is Successful

Staging a successful business event requires effort. What you may think will work may not work. Consumers get to learn more about your business, it helps the business in standing out and this is a great way to market the business. An event that will stand out is expensive but it can be quite effective in serving its purpose. There are several things that you can do to ensure that the event will be successful. Add an Extra Dimension with Visuals When you just talk to people, they might get bored at some point. Visuals make a presentation more interesting… Read the rest

Ways of Preventing Business Identity Theft

You have registered your business and you have been doing your best for it to be successful. Your business is thriving. You just discovered that there is a business operating under your name and address offering the same services or products as your business. This is called identity theft that is a huge risk to your business. It could lead you to endless visits to courts; it could damage your credit score and could lead to business failure. You need to protect the business against identity theft. What do Criminals Look for in a Business? Although they are after money,… Read the rest

Things to Ensure Before Taking Your Business Global

Once you exhaust your domestic market and you feel that you can serve a wider clientele, it is time to go global. This new level in business has its own challenges. One is penetrating the market which means that you need to do proper marketing to attract the target audience. Communication is key and how you are going to deliver your products. This is the reason before you can go global; you ensure that you are up to date with several things. Develop a Strategy The market that you are entering could be totally different from the market you are… Read the rest

Attributes to Look For in a Sales Person

Salespeople are a driving force in businesses today. A salesperson is not only ambitious with their own goals, but they are ambitious to take the companies they work for to another level. As a business owner, you should understand how sensitive hiring a salesperson is and thus there are attributes that you should consider.    They are Bold   Rejection is something that salespeople have to deal with almost on a daily basis. Some end up taking it personally and this fear of rejection hold many back from taking this challenging job. It is important for a salesperson to be… Read the rest

Things you shouldn’t do when starting a business

Starting a new venture can be very exciting. Your enthusiasm is sky high, the possibilities are endless and you cannot wait to get started. That said, it might interest you to know that business is not all sunshine and rainbows. You are definitely going to face some challenges at some point. Most people don’t succeed in business because they made poor choices over a period time. The only way to can determine if your plan or your theory is effective and will yield good results is if you act on it. If everything turns out well you are going to… Read the rest

Are Your Employees Stealing From You? Signs You Should Look Out For

Do you have an employee who is never interested in taking a break or going on a vacation and at the same time very committed to working hard and is willing to take work home on a regular basis? If you have a staff like this you are likely going to think that he is perfect and may even compare your other staffs to him. If you scratch the surface of your perfect staff, what you might find beneath might surprise you. Employee theft is a very serious problem in a lot of industries today. It is common in the… Read the rest

Interesting ways to motivate your employee

If your workers are happy they are going to be productive. But a question that may be on your mind right now is – how do I motivate my employees to work hard and give their best? Well, it might surprise you to know that you don’t have to spend a small fortune to motivate your staff. The simple act of saying “hi” to members of your team could motivate them. The goal of every business owner is to make profits and to grow to new heights. In order for you to achieve this, you are going to need the… Read the rest

Feeling Stuck? This is why Your Business is Not Growing

Not knowing if your business will work and hitting a sales plateau are one of the biggest frustrations of running a business. But it happens to many businesses more often than you think. Even the best performing businesses can attest to this. When you look into the matter closely, you’ll find there is something your business is not doing right. There are both internal and external factors that contribute to business stagnation. Below are some of the reasons why your business is stuck in the rut. Rushing business growth There’s no single business that doesn’t want to grow. However, rushing… Read the rest